Argos
A non-profit pet consultancy business, who aims to help first time pet owners find pets who fit their individual lifestyle and needs.
The challenge
Many people are unprepared for the commitment that getting a pet for the first time comes with.
Often times, demeanour and lifestyle are overlooked by aesthetics and trends, leading to unsustainable relationships between owner and pet.
The goal for Argos was to educate the public and find ways to properly match owner and dog.
The research
I started this project as a continuation of an essay I wrote in first year of university about the Dalmatian effect — a trend of buying pets based off of popular media, leading to an increase of animals surrendered to shelters.
My goal for the research was to figure out what influenced people to adopt pets, and find a solution to prevent people from eventually surrendering them to shelters.
I looked at studies released by the humane societies in Canada and United States to identify what leads to the animals ending up in shelter. I found there were an abundance of factors, including but not limited to financial issues, change in location, and improper research prior to getting their pet.
My research also made me understand that regardless of the information given to the audience, I was working against human nature. If I wanted my design solution to make an impact, I had to focus my project on education and building sustainable relationships.
The approach
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
The Result
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
